e-book Optimize Your Thinking: How to Unlock Your Performance Potential

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Adding logo variations or designs specific to a marketing campaign can encourage followers to check out your profile more frequently than they might otherwise. Similar to Twitter, Instagram offers established brands the ability to receive verified account status signified by a blue checkmark. This checkmark will give Instagram followers peace of mind, as they are assured that your account represents the official voice of your organization.

Instagram, like Facebook, is a mobile-first company. Before there was ever a desktop or tablet version of the Instagram app, there was an iPhone and later an Android version of the platform. Instagram marketers should review their company profile on a variety of devices to make sure that the experience is positive and consistent across all devices. For those interested in driving website traffic from an Instagram profile to a company webpage, be sure that the entire company website is mobile optimized. Most Instagram users will be accessing your page from a mobile device, and providing a poor first impression can seriously hurt your chances of nurturing the visitor to become a loyal customer.

In addition to providing a mobile-optimized experience, page speed should be lightning fast on all devices. One study found that mobile sites that take 3 seconds or longer to load lose over 50 percent of visitors. Instagram is about having fun with various forms of media. One way to do that through your Instagram profile is to use emojis in your company bio. A few emojis can take the place of words, giving you a few more characters to write a compelling bio. Being able to measure performance and being willing to make changes in reaction to the numbers will put you well ahead of the competition.

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Next Article -- shares Add to Queue. Deep Patel. VIP Contributor. February 28, 9 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Get heaping discounts to books you love delivered straight to your inbox. Sign Up Now. Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. Join Now. Try risk free for 60 days. Start My Plan. Latest on Entrepreneur.

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Advanced Client-Side Signals. Use nearly any data that is on a web page with cookies or JavaScript variables. You can even use your tag management setup with data layer variables. For full control over when your test runs, try activation events. Analytics Audiences Optimize Only.

Manual Optimize Your Thinking: How to Unlock Your Performance Potential

With Optimize , you can customize your experiment to your Analytics audiences. Connect with high-value customers, users with a particular interest, or visitors who have converted recently. Personalization BETA.

Deliver better personalized experiences to your customers. Immediately launch the winning version of your site from an experiment or launch a custom experience from the ground up. URL Rules. User Attributes. Customize your site based on browser, OS, or device. Reach visitors based on their geographic location or behavior to tailor to those from a specific referrer. Reporting Optimize uses Bayesian statistical methods to model the real-world performance of your experiments and deliver more accurate results.

Experiment Summary. Clear, action-oriented experiment results help you make smarter decisions for your entire business. Improvement Overview. Compare the performance of your variants to your original for a variety of objectives, like sales, clicks, or page views. Objective Details. Get a better understanding of how each of your variants performed against your experiment objectives. See, for example, the probability each variant will perform better than your original. Optimize Reports in Analytics.

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Understand the impact of your experiment by using the results to segment your Analytics data. See how your experiment affects new visitors, returning high-value customers, or any other segment of users. Activity Log. The activity log keeps a chronological history of changes.

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View changes made to an account or container, when they were made, and who made them. Experiment Preview. User Permissions. Create and manage the roles and permissions of all your Optimize users.

Optimize Your Thinking: How to Unlock Your Performance Potential [An Introduction]

Choose from administrator permission that allow users to manage the entire account or enable view-only access. Experiment Scheduling. Schedule a start and end date for your experiment ahead of time. Objective Types Optimize gives you multiple types of objectives to build your experiments on.

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System Objectives.